Part 2: Why I started UI and why I was so wrong?

This is the continuation of  Part 1: Why I started UI and why I was so wrong? of UI Unplugged. Read the previous part here.

Summary of 1st part:

Initial phases of UI went so uncertain and confusing. That was the time I created UI, struggling with ideas. The fashion Non-sense that I created and how I kept that working.


So, I quit the Money-mentality..

(How it looks without hash-tags? 😀 )

UI wasn’t serving any income nor does it serve now- not even pocket money!

I was like quitting the blog idea or atleast have a different strategy for UI. Maybe that can make luck for me. But was it changing content strategy or monetizing stategy?


I thought to change the set of ideas I planned in January and make it a complete different site. So, I started developing this thing from scratch. I deleted the whole system and started again from the basics like categories, products and that stuff.

I lost 1200 visitors that month.

That’s a huge number and a big support that I lost in the process. Still wondering why I did that to UI.

Also read: Part 1: Why I started UI and why I was so wrong?


[Image source; shutterstock]

After a daily 10-12 404 errors on my site, I felt I was doing something wrong.

There’s a few people that read my blog, but they love it and are searching for the posts everyday. That was like I was stealing something from them- something that UI gave them.

So, I talked with my friend and he’s a tech expert, so he knew how to bring the old content back. ( Comment below if you want to know how I recovered my website through GoDaddy database).

Still the crash was hard and now it’s like 380 visitors this month.

I hope you guys learned from my mistakes and before a try to change anything give your people a remainder of what you’re doing, so they won’t get confused and go elsewhere.

Why I post without earning a penny?


That’s the time and love that I invested in UI and the 380 visitors still reading it encouraged me to think “Was it really worthless?”


I had a few visitors but they believed in me even when I didn’t. So, It’s my job to live their expectations and create something valuable for them. It’s an opportunity to learn new things everyday and share them to the world.

A sense of fulfilment brings me to write new things and research the trends. Also it had improved me in numerous ways- like a better dressing sense now and cleaner and more organized home.

There’s definitely a reason to continue it!


[Image source; Pixabay]

These are  a few lifetime lessons that I learned through creating UI:

When you create a blog, it creates a family- a family of people who love your work and if You are reading this, You are the family and thanks for being with me throughout the time.

Every time something knocks you off, there’s a sign of Personal Growth.

Money can’t make a business, but love can.

When you create something, if not more, then there’s always a few people who love your work. Don’t steal from them by quitting.

BTW, eveytime I used “he”/”him”, it refers to my partner Ankit ( he’s core developer and helps me with GoDaddy and technical issues with UI)

Although a big post, but I just felt like sharing my true self with you guys.

Thanks for your support and we’ll soon gain the members back.

 Comment below if you like this series. Also ask me anything if you want!

Juhi Bareria

I love to help people with resources to create a unique fashion style, new craft projects and home makeover projects. A life long learner and a passionate blogger. ❤

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